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Social Bookmarking is a powerful tool to use to not only bring more traffic to your website now, but to set up an virtually endless stream of traffic for life.

Social Bookmarking exposes your website to more and more people as they read your bookmarked post and vote for it. Benefit from the links in terms of higher search engine rankings as well.

Read More.

Directory submissions are an important part of the link building process offered by many SEO Outsourcings. Listing in good directories automatically brings in quality backlinks, increasing link popularity, increase your ranking in search engines, traffics and many more which all of are described below:

1. Get Your Website Indexed

Search engines like Google, Yahoo and MSN send out spiders-crawlers (Genarally between 10 to 20 days) to search the web for new sites that come up everyday.For example, If you using the “add URL” page to submit your website to Google then it takes 4-6 weeks to listing site in it. When using directory submissions, you can get your website listed in Google and other major search engines in a matter of days sometimes because major search engines find new websites through incoming links and directory submission is the best way to get incoming links.

If your site is new or just been launched, a web directory link would help the search engines in finding your site and including it in their database. So given the benefit of web directory links, it only makes sense to get your site submitted to as many directories as possible.

Thus,If you have a new site and you want search engines to know of its existence, then there couldn’t be an easier and better way to let a search engine know than having it find your site through links in various directories.

2. Get One Way Links – Improve Search Engine Rankings & Increase Link Popularity

You should use directory submissions as part of your websites optimization and promotion because of the fact that obtaining incoming links for your website is one of the most important ranking factors in the major search engines ranking algorithms, especially in competitive keyword markets. Search engines give importance to the number of inbound links to your site when ranking it for a given position during search and one way links are thought to be valued more than reciprocal links (when links are exchanged with other sites) and also obtaining incoming links from directory submission or others for your website is one of the most important ranking factors in the major search engines ranking algorithms. Most directories provide one way links, which is beneficial from the SEO aspect of your site.

Thus, directory links can help give a boost to your SEO efforts and it’s also helpful in giving a boost to your already existing search engine rankings and increase the link popularity of your site.

3. Target Specific Keywords/Keywords Phrases

Most directories allow you to provide a link with keywords describing your site. It’s not easy getting links to your site with the keywords you want and directories serve as the easiest medium for getting such links. Getting links with targeted keywords / phrases can have search engines favoring your site over others when ranking for the given terms.

Using varied link anchor text can increase the possibility of your website being found under these keywords or phrases when they are typed into a search engine. After all, if you want your website to be successful, it would have to be found by people and the best way for that would be your site coming up on top for the searches that matter. When people search using particular words, you would want your site showing up in the first few results for those words.

Most directories are free to submit to Given the benefits and most directories being free to submit to, it makes business sense to having your site listed in as many SEO friendly directories as possible. After all, you don’t lose anything for doing so.

4. Other Advantages:

* Your website Google Pagerank can increase.
* Your website link popularity can increase (more backlinks)
* Your website can get more thoroughly indexed by search engines (get more pages in)

The bottom line is…the numbers add up to directory submission is a must to increase the numbers of your website.

Small business Internet marketing can seem like a labyrinth to a small business owner new to the term. There is so much information available–much of it conflicting–that it’s easy to get lost and begin to suffer from information overload.

Here are a few ways small business owners can get started marketing their business on line.

* Blogging – A blog is simply a website which is frequently updated. While blogs used to be considered more personal, and resembled on line diaries more than websites, recently businesses have been starting to blog as a way of staying in contact with their customers. Even better than that, Google loves a blog. The more you update your site, the more the Google bots will visit, and the more the Google bots visit, the better chance you have of getting your business’s site found.

* SEO – or search engine optimization, is a huge topic. SEO simply means setting up your site to be friendly to the search engines by giving them the information they need in the places they expect to find it. Using title tags and meta description tags, clearly defining your keywords, and getting other sites to link back to your site are all a part of basic Seo.

* Pay Per Click – Pay per click is a form of advertising where the advertiser(you) buys space through an auction style system, and only pays when someone clicks on their ad. The results that you see at the very top of a search results page in Google are often pay per click ads, as are the smaller (and more obvious) ads off to the right of the page. Pay per click is very efficient at driving traffic to your site, but can be risky as well. You’d do well to hire a specialist in this area rather than plunge in by yourself.

* Article marketing – Whether you’re in the business of selling flowers or washing machines, chances are you have knowledge that someone wants. By giving this knowledge away on sites like EzineArticles.com or GoArticles.com in exchange for a link or two back to your site, you can gain greater exposure for your business, and bring visitors in who would otherwise never have noticed you.

* Social Networking – Social networking is word of mouth advertising for the digital age. Instead of Aunt Suzy calling up Cousin Ida to ask who she hired to install the new windows, @AuntSuzy is posting questions about window installs on Twitter and Facebook. If your business is installing windows you’d be well advised to monitor those Twitter conversations. Help out @AuntSuzy with 140 characters of advice about choosing windows and who do you think she’ll be recommending to her friends when they need windows?

* Forum posting – Forums are just another form of social networking, except the conversation is generally more focused around a particular topic. No matter what business you’re in, there is a forum dedicated to it. Search Google for your topic Forum and you’ll find them. Get registered, start conversing, and as your reputation grows so will your business.

Small business internet marketing can seem to be a maze for those new to it. There is so much information available – a lot of it in conflict – so it’s easy to get lost and begin to suffer from information overload.

If you start a computer work at home business, it’s best to find one with good support and good training. They are out there and review here on this site.

It probably seems rather odd to have a new blog post on Search Engine Optimization and have it be about how SEO is a waste of money. I should probably support this opinion by throwing out a bunch of impressive numbers with lots of comma’s that I dug up during my hours of research, but to be completely transparent, I really didn’t do hours of research to write this. I could also talk about the amount of money spent on Search Engine Optimization each year and of course show its effectiveness with a really cool 3D chart, but charts and graphs generally irk me.

I have chosen instead to write from my own experience as the owner of an SEO company as well as a client…as a student of some of the most well known SEO guru’s in the industry as well as a teacher. Many of you are going to agree with what I have to say throughout the course of this and many of you won’t…and both of you are welcome and encouraged to leave your comments!

So, what exactly makes SEO a waste of money? Well, if your primary goal is to get a top 10 listing on Google, you can accomplish that fairly easily with little or no effort. You don’t need to pay someone like me to do it. All you need to do is find a keyword phrase that doesn’t have that much competition, write an article or two using it, make sure it’s in the title of your page and create a handful of external links using that phrase. Tada! So how come the phone still isn’t ringing?

It’s because there are so many vital aspects to SEO that go well beyond keyword research and placement and yet they are almost always overlooked. In most cases, it is because your goals are off. Most companies focus on a top 10 listing or doubling traffic, neither of which is a guarantee that business is going to improve. At the end of the day, what do you want the outcome of your campaign to be? I would think that it is to grow your business, correct?

If that is your goal, then it is clear that there is more to Search Engine Optimization than just your ranking and traffic. You need to think about all of the following and then some:

Ideal Client: If you aren’t clear on who your ideal client is, then how will you know what they want? Suppose you run a salon and your target audience is “anyone with hair.” How will you be able to connect with your visitor when a young woman has completely different needs than an older man? Yet, they all have hair.

Design: You can drive tens of thousands of visitors to your website, but if the site doesn’t have the look, feel and quality that the visitor is expecting, they will not do business with you. Try launching a bank website with really bright colors and pictures of bank vaults, gold coins and stacks of cash everywhere and let me know how it goes.

Keywords: When you are clear on who your ideal client is, put yourself in their shoes and learn what they are searching for and how they search for it. Someone who might be looking for a Denver Plumber to redesign their bathroom will search in a completely different way than someone coming home to 2 feet of water in their basement.

Content: Writing quality content that will appease the search engines at the same time that it inspires the reader is the key. If you cram your keyword phrase in the text enough times, you may get a good ranking but when your visitor reads your text you may come across as illiterate.

Solutions: Provide solutions for your visitors rather than patting yourself on the back all over your site. When someone does a search online they are either looking for the solution to a problem or the answer to a question. if you site is focused primarily on you and what you have done and what your credentials are, you aren’t solving the visitors problem and they will leave the site and find someone that will. Think about it. If you throw your back out and go to the chiropractor, do you want him to ramble on about where he went to school or do you want him to fix the problem?

These are just a few of the things we are going to talk about around here. As a reader, my request to you is that if you have an opinion, share it.

When looking for the best way to market your home business there are tons of possibilities. Of course some may end up costing you more than others. Whether you want to market yourself through the internet or through regular mail, there are certainly some methods of marketing that will be more cost-effective than others.

If you have just begun your home business it probably isn’t reasonable to expect to advertise yourself on a local billboard. However, it’s most certainly reasonable to post an advertisement in your local newspaper, print flyers, mail postcards, or advertise perhaps in places that you might not initially think of like your church bulletin. You could also post links to your website on certain forums online or if you’ll look you can find really good free classified advertising avenues to start getting the word out. Of course, they best kind of free advertising is through word-of-mouth.

Most forms of marketing have costs that range from relatively small to some that can be rather expensive. Printing fliers can be fairly low cost, but you must account for the cost of your paper and printer cartridges as you go through them.. Postcards are a very nice and effective way to advertise, but of course you have the cost of the cards first and then the postage. People love getting postcards though and they are almost always read, so you know your message is getting in front of those valuable eyes you are after. Posting an ad in a newspaper or bulletin will cost you for the ad space and even online, some sites will charge you to post your ad.

Depending on how much you are willing to pay for advertising, your sources for marketing may be limited. However, it is important to try multiple methods of advertising before deciding on the first one that shows a return. It is important to remember that if the return you are earning from an ad is not enough to pay for the cost of the ad itself, then cut it from your campaign immediately. One way to determine whether or not one of your methods of marketing is profitable is to survey your customers. When they go to make their purchase, have a way for them to respond to the question of how they heard about you. Knowing where your best return is coming from is crucial to your advertising success. Initially, the best strategy is to test, test, test. Test each advertising method and increase those that show the best return while eliminating those that are just costing you time and money. The money you save from eliminating the non-productive methods can then be reallocated to marketing strategies that you know are working well.

It will take some time to find the best marketing solution for your home business. Ultimately the best return may come from a combination of methods, so it is very important never to limit yourself to a single avenue for advertising. You will constantly be searching for the best solution that brings in the most revenue at the lowest cost.

So to answer the question of whether to pay or not to pay for advertising, the answer is a resounding BOTH. Pay AND don’t pay. Paying for quality advertising really is a must, although it does not have to be expensive. On the other hand, there are numerous ways to get your message out that cost nothing or next to it.

To Your Success,

Todd

Todd Thomas is the Founder of ChooseHomeWork.com http://www.ChooseHomeWork.com
and WorkAtHomeForDummies.com http://www.WorkAtHomeForDummies.com.
Todd writes business related articles ranging from internet business to network marketing and everything in between. Todd is also a baseball coach and hitting instructor. He owns http://www.HitItHere.net.
Contact at support@workathomefordummies.com for info on articles for your website!

Advertising Your Home Business – Pay And Don’t Pay For It
http://www.ChooseHomeWork.com
http://www.WorkAtHomeForDummies.com

When considering the numerous ways to marketing your new home business, there certainly are the obvious choices which we will discuss here but there are beneficial advertising opportunities that might not immediately come to mind. Some will naturally be more cost effective than others.

At the outset, it isn’t reasonable to expect to advertise yourself on a local billboard. However, it’s most definately smart marketing to say post an advertisement in your local newspaper, or to print flyers, mail postcards, or maybe consider placing an ad in your church bulletin. If you’ll use some creative thinking, you might surpise yourself at the places you might come up with to advertise that in many cases cost nothing or close to it.

Posting links to your website on certain online forums while actively participating and contributing to those forums is never a bad internet marketing idea. If you’ll look you can find really good free classified advertising avenues to start getting the word out. Some classifieds are not free, but if not they usually very inexpensive.

Then of course, we don’t want to overlook the most valuable advertising of all and that is word-of-mouth. Not only is is the most valuable but certainly the most cost effective, FREE! You can’t beat free and valuable not to mention effective. It never hurts to ask your cirle of influence to help you get the word out. If they do, you will see success come at you faster than any other method.

Most forms of marketing other than word of mouth have costs that range from relatively small to some that can be rather expensive. Printing fliers can be fairly low cost, but you must consider your paper and ink cartridge costs. Postcards are a very nice and effective way to advertise, but of course you have the cost of the cards first and then the postage. People love getting postcards though and they are virtually always read. This is a great way to ask your family, friends, and acquintances to help you get the word out. This adds some up front costs to getting your word of mouth going, but again it will be worth it. Posting an ad in a newspaper or other such places, even online as mentioned will cost you for the ad space so it’s important to know how much you are willing to spend for various advertising avenues.

Depending on how much you are willing to pay for advertising, your marketing may be limited. However, it is still prudent to try a method or two to determine which one is showing a return. Be prepared to cut your campaign immediately if it appears it is going to cost more than it is going to bring in. One way to determine whether or not one of your methods of marketing is profitable is to survey your customers. When they make their purchase(s), give them a way to respond to the question of how they heard about you. Knowing where your best return is coming from is crucial to your advertising success. Initially, the best strategy is to test. Test each chosen method and increase the ones that show the best return while eliminating those that are just costing you time and money. The money you save from eliminating the non-productive methods can then be redirected to strategies that are working.

It usually takes some time to find the best marketing solution for your home business. Ultimately the best return most often comes from a combination of methods. Consequently, it is important to not limit yourself to a one method for advertising. Constantly be searching for the best solution that brings in the most results at the lowest cost.

Some ask, Should I Even PAY For Advertising At All? The answer is yes and no. Pay AND don’t pay. Paying for quality advertising can have a significant impact on your business, though it does not have to be expensive. On the other hand, there are many ways to get your message out that cost nothing or close to it.

I posted on this blog back on February 2 an article titled “A Home Based Online Business – The Cost Of Doing Business”. In that article I mentioned a valuable ebook written by Doug Gorman that spells out 150 FREE ways to advertise your home business. I suggest read that post and Doug’s ebook if you want to maximize the free ways to advertise.

To Your Success,

Todd

Todd Thomas is the Founder of ChooseHomeWork.com http://www.ChooseHomeWork.com
and WorkAtHomeForDummies.com http://www.WorkAtHomeForDummies.com.
Todd writes business related articles ranging from internet business to network marketing and everything in between. Todd is also a baseball coach and hitting instructor. He owns http://www.HitItHere.net.
Contact at support@workathomefordummies.com for info on articles for your website!

Internet Marketing : Getting That Valued Traffic
http://www.ChooseHomeWork.com
http://www.WorkAtHomeForDummies.com

If you are just starting your internet marketing journey and you have concerns of whether it might be too late or you’ve missed the boat, you should consider this. Every single day that passes, the number of internet users worldwide is growing at an incredible rate. Your potential audience of prospects and customers is expanding greatly so much so that, any such concerns you may have should be forgotten. With this exciting information in mind, you should focus rather on finding the best way to attack your internet marketing efforts.

Internet marketing offers many options, but there are basically two distinct styles to marketing online. One is business marketing and the other is website marketing. The goal of website marketing is to have people find your website through an online search for your particular service or product through the major search engines. Search engine traffic is certainly highly desired. People that find you or your home business are like gold because you didn’t have to try to get them through traditional marketing efforts, rather they came looking for you. This his huge!

There is a lot of competition for search engine traffic because it is so powerful. Often, it can take some time to get your site in an advantageous search listing to really start seeing this great traffic. An option that many use to get right on those key search pages for your target audience is to use pay-per-click advertising where you pay based on the number of visitors who click through to your site.

Google Adwords is arguably the best option for pay-per-click marketing. There are however many other great options out there like Yahoo Search Marketing and others. If you choose to implement pay-per-click advertising, I do recommend researching this method a little ahead of time. There are a number of tips and tricks that not only make it more effective in terms of getting more traffic to your site, but that can save you money in the process. An outstanding resource for your research that can put you way ahead of the game and of the many novices trying this marketing technique is contained in this Special Report.

Many businesses choose to promote their site(s) heavily to internet users directly rather than through the search engines. They buy Internet Ads or conduct Email Campaigns(by legal means of course, NOT BY SPAMMING!) designed to bring visitors to their site(s). Legal email campaigns are done through a business’ own generated mailing list of subscribers that have specifically asked for and verified that they would like to receive email communications from a particular business. This is an extremely effective way to market your site(s), but you MUST have your own opt-in list of subscribers. NEVER NEVER NEVER EVER spam people with unsolicited email communication! I cannot stress this enough and you should heed this warning unless you like doing jail time. Yep. They are that serious about this these days.

Another method that is used extensively and brings in great profits is offering an Affiliate marketing program. How this works is you as a business agree to pay a certain percentage or dollar amount of sales of your products or services to other websites or individuals that in turn market your products/services or who drive traffic to you. Essentially, you are gaining free advertising and only pay for it if your site makes a sale. How great is that?!? You only pay for it AFTER a sale is made! Find out how to get started by Clicking Here.

Simply put, there are many numerous internet marketing options at your fingertips. The ones I have mentioned here are certainly among the best. Do a little research on the method you like and remember to test whatever method you choose to find what is working and what isn’t. Then test again. After that put more into what’s working and test again. It’s prudent to diversify your advertising efforts but before you do master one first then move on to others.

To Your Success,

Todd

Todd Thomas is the Founder of ChooseHomeWork.com http://www.ChooseHomeWork.com
and WorkAtHomeForDummies.com http://www.WorkAtHomeForDummies.com.
Todd writes business related articles ranging from internet business to network marketing and everything in between. Todd is also a baseball coach and hitting instructor. He owns http://www.HitItHere.net.
Contact at support@workathomefordummies.com for info on articles for your website!

Today’s feature article is:
A Home Based Online Business – The Cost Of Doing Business
http://www.ChooseHomeWork.com
http://www.WorkAtHomeForDummies.com

It amazes me sometimes when I consider the number of people who desire to start a home based online business and are yet so resistant to the fact that there may be some upfront costs to doing business.

Consider this…Anytime a person buys a franchise for instance. Let’s say it’s a McDonald’s. One has to know that in this case there is a lot of upfront costs. There are the franchise fees, equipment costs, employee expenses and a lot more of an ongoing nature. Of course, there is the cost of marketing and advertising that must be done to draw in business and to grow the business. It’s the same for companies that are expanding by opening new locations and such. It’s no different for a small mom & pop type business and certainly a home based online business as well. These upfront expenses are inherent to every new business whether it is offline or online.

Like any other type of business, a home based online business shouldn’t jump on any and every advertising or marketing idea that comes along. No matter how great a marketing company might say there advertising solution may be. They may say it’s the best option out there and if you’ll just do this you can sit back and watch the money roll in. Don’t fall prey to such claims. Surely, there are solutions out there, but a home based online business owner must use the same discretion as his offline colleagues. Seek out and go for the most exposure at the most economical cost. Knowing also, that marketing or advertising can often take some time to reap a return.

Free advertising is the desire of every business whether the business is offline or online. And Businesses should seek out and take advantage of as many good free advertising opportunities as they can get their hands on. A good number of which I will direct you to in this article.

As a home based online business owner, you must know and understand that in order to grow your business, it will take some cash outlay in some form. Expect it. Know it. Believe it will. Then use your business acumen or draw on that of others to market effectively. Especially from those who have a vested interest in seeing you succeed like your upline in a Network Marketing or Multi-Level Marketing business. Business success groups, colleagues, partners, and other business people in general can be a source for you as well.

As for the free marketing and advertising avenue, click here to go to a special report written by a friend of mine Doug Gorman. Doug’s report on 150 free tools for your online business is a great resource to research and implement a number of free marketing ideas for your home based online home business. In fact, they are most specifically geared toward you the internet home business owner. Research and choose a method or two or three.

Just stop with the “I’m not going to spend a penny and this thing better work” attitude. If you do, you are immediately setting yourself up for frustration and failure when you decide it’s taking to long to get profitable. It’s going to cost something. Just be smart with your marketing dollars and let your business grow to the point where you reach break even and into that wonderful area of PROFIT!

To Your Success,

Todd

Todd Thomas is the Founder of ChooseHomeWork.com http://www.ChooseHomeWork.com
and WorkAtHomeForDummies.com http://www.WorkAtHomeForDummies.com.
Todd writes business related articles ranging from internet business to network marketing and everything in between. Todd is also a baseball coach and hitting instructor. He owns http://www.HitItHere.net.
Contact at support@workathomefordummies.com for info on articles for your website!

Today’s feature article is:
10 Cool Ways To Attract Traffic Through Your Internet Marketing
http://www.ChooseHomeWork.com
http://www.WorkAtHomeForDummies.com

1. Give people a free subscription to your e-zine.
Almost everyone is publishing a e-zine nowadays
so it’s important to give something extra with the
free subscription. You could offer a free gift or
advertising when people subscribe.

2. Provide your visitors with free content. Your
content will be more attractive to your visitors if
it’s up-to-date or original. You could also offer
people the option to reprint the content in their
e-zine or web site.

3. Offer a free online directory. The directory
could be full of interesting ebooks, e-zines, web
sites etc. If people find your directory to be a
valuable resource they will visit it over and over.
That’s a key goal of your internet marketing efforts.

4. Give your visitors a free ebook. You could
also include your own ad in the ebook and allow
other people to give it away. If you don’t want to
take the time to write one, you could ask other
writers permission to use their internet home based
business articles.

5. Hold free online classes or seminars. They
could be held in your web site’s chat room. The
idea of “live” information will definitely entice
people to visit your web site. You will become
known as an expert on the topic of “how to make my
business work”.

6. Give visitors a free entry into your contest or
sweepstakes. The prizes should be something of
interest or value to your visitors. Most people
who enter will continually revisit your web site to
get the results.

7. Let visitors download free software. It could
be freeware, shareware, demos etc. You could
even turn part of your site into a free software
directory. If you created the software, include
your ad inside and let other people give it away.
This is a great way to multiply your internet marketing
efforts.

8. Offer free online services or utilities from your
web site. They could be search engine submitting,
copy writing proofreading etc. The service or
utility should be helpful to your target audience.

9. Give free consulting to people who visit your
web site. You could offer your knowledge via
e-mail or by telephone. People will consider this
a huge value because consulting fees can be very
expensive.

10. Give your visitors a free membership to your
online club. People want to belong to something,
why not your online club. You could also give
away a free e-zine for home based business club
members only.

To Your Success,

Todd

Todd Thomas is the Founder of ChooseHomeWork.com http://www.ChooseHomeWork.com
and WorkAtHomeForDummies.com http://www.WorkAtHomeForDummies.com.
Todd writes business related articles ranging from internet business to network marketing and everything in between. Todd is also a baseball coach and hitting instructor. He owns http://www.HitItHere.net.
Contact at support@workathomefordummies.com for info on articles for your website!